Backbase’s end-to-end engagement banking platform enables fintech companies to modernize and orchestrate customer touch points, transforming multiple siloed banking channels and legacy applications into a consistent and seamless brand experience. The company allows users to repurpose existing business applications by incorporating their content, data, and functionality into new digital customer experience layers to deliver a unified and seamless customer experience across any device solutions.
We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business
It’s out-of-the-box digital banking solutions to help financial institutions jumpstart their digital transformation and optimize functions for retail banking, commercial banking, wealth management, and insurance-specific scenarios. Backbase’s end-to-end engagement banking platform enables its users to leverage industry best practices, and ready-to-go implementation accelerators significantly decreased time to market. ‘We have invested in many years of R&D to provide the exact editing and digital marketing tools to take full control in optimizing the customer experience, resulting in more sales conversions,” - Pleiter.
Founded by Jouk Pleiter in 2003, a digital entrepreneur saw that banks were struggling with their digital transformation. The solutions appeared clunky and different operations of the banks operated in a disjointed way. As a result, he decided to develop to help banks digitize their processes. Today the company has over 1,000 employees, of which 50 per cent are focused exclusively on product development. Over the years, the company has acquired a strong global client base and has worked with banks in developed markets such as Europe, Canada, Japan, New Zealand, and the US and as well as new markets such as Kenya. “We enable financial institutions to achieve the speed and flexibility to create seamless customer experiences across any device, and deliver measurable business results,”- Pleiter.